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Ritual
Naming // Branding // Packaging

English
Logo // The logo of the Ritual brand is thought out and designed with the purpose to associate the potential buyer with smoking and rolling tobacco. The details on the letter “A” are used as the element of visual recognizability while the repetition of the rhombus symbolizes the ritual.
Packaging // The element of the rhombus taken from the logo is used for creating a recognizable, unique pattern for branding the product. With this manner of communication, the products offer an interesting possibility to color code and with a minimal change of the background color, they differentiate the products on the market shelves.

Croatian
Logotip // Logotip robne marke Ritual, osmišljen je i dizajniran s ciljem da promatrača te potencijalnog kupca, asocira na pušenje i ritual motanja duhana. Detalj na slovu “A” koristimo kao element vizualne prepoznatljivosti te ponavljanjem romba simboliziramo ritual.
Pakiranje // Element romba preuzet s logotipa koristimo za stvaranje prepoznatljivog - jedinstvenog patterna za brendiranje proizvoda. Proizvodi ovim načinom komunikacije nude zanimljivu mogućnost kolor kodiranja te uz minimalnu intervenciju promjene podložne boje, diferenciraju proizvode na policama prodajnih mjesta.

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Credits

Client // Filir d.o.o., Croatia
Agency // Studio 33
Design & Art Direction // Leo Vinkovic, Igor Penović
Year // 2014

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