Ritual / Branding & Packaging

Logo

The logo of the Ritual brand is thought out and designed with the purpose to associate the potential buyer with smoking and rolling tobacco. The details on the letter “A” are used as the element of visual recognizability while the repetition of the rhombus symbolizes the ritual.

Packaging

The element of the rhombus taken from the logo is used for creating a recognizable, unique pattern for branding the product. With this manner of communication, the products offer an interesting possibility to color code and with a minimal change of the background color, they differentiate the products on the market shelves.

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  • Client: Filir d.o.o., Croatia
  • Design: Studio 33
  • Year: 2014