Jewelers Karat / Identity

The design of the visual identity of Karat jewelers is based on the monogram of the Krasnić family. The monogram symbolizes the long tradition, knowledge, beauty, status and the craft of the jewelers that have through generations become one of the most famous jewelers in Croatia. The monogram contains the initials of the owner as well as the name of the jeweler, Krasnić-Mihajlo-Karat.

Karat - Identity 01 - Logo Karat - Identity 02 - Logo Karat - Identity 03 - Business card Karat - Identity 04 - Stationary Karat - Identity 06 - Stamp Karat - Identity 07 - Stamp Karat - Identity 08 Karat - Identity 09 Karat - Identity 10 Karat - Identity 11 - Bag Karat - Identity 12
  • Client: Karat zlatarnice, Croatia
  • Design: Studio 33
  • Art Director: Igor Penović
  • Year: 2014