American bar Dollar / Identity

American bar Dollar is the leading restaurant in Osijek that nurtures popular American grill menu with burgers as the central attraction. However, although the identity of the restaurant was based on a traditional symbol of American monetary currency from the beginning, there was a need for its redesign, as over time, the name of the restaurant fell into the background due to inappropriate communication. The dollar sign as the main symbol has been kept, but reconstructed with the burning impression of a barbecue grate in mind, which is also associated with the appearance of cattle stamps that farmers use to indicate their property and guarantee its quality. Accordingly, a unique system of pictograms has been developed for the purpose of signaling throughout the restaurant, navigation through the menu and promotion. This way, the original name of the restaurant has not only been refreshed but also deepened in the direction of direct communication of excellence of its complete offer.

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  • Client: Lukras d.o.o.
    http://americanbardollar.com/
  • Design & Art Direction: Leo Vinkovic
  • Illustration & Icon Design: Mario Majkic
  • Photography: Romulic & Stojcic Multimedia Studio
  • Interior Design: Nenad Komes
  • Print: Grafika, Osijek
  • Appreciate this on Behance: https://goo.gl/6a1MdA