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Karat Jewelers
Branding // Packaging

English // The design of the visual identity of Karat jewelers is based on the monogram of the Krasnić family. The monogram symbolizes the long tradition, knowledge, beauty, status and the craft of the jewelers that have through generations become one of the most famous jewelers in Croatia. The monogram contains the initials of the owner as well as the name of the jeweler, Krasnić-Mihajlo-Karat.

Croatian // Dizajn vizualnog identiteta zlatarnica Karat, zasnovan je na monogramu obitelji Krasnić. Monogram simbolizira dugogodišnju tradiciju, znanje, ljepotu, status i vještinu koja je kroz naraštaje postala jedna od najpoznatijih zlatarnica u Hrvatskoj. Monogram sadrži inicijale K-M-K koji označavaju početna slova imena vlasnika i naziva zlatarnice, Krasnić-Mihajlo-Karat.

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Credits

Client // Karat zlatarnice, Croatia
Agency // Studio 33
Design and Art Direction // Igor Penović
Year // 2014
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